Monday, 3 June 2013

African smartphone shipments to double by 2016

There is already a remarkable 35 million smartphones expected to be shipped to Africa in 2013, but according to Porto Research's 'Mobile Factbook 2013' this is expected to double by the end of 2016, and this is reflected in the fact that Africa will be the fastest growing region for smartphone shipments in the same period.

Like all good things, this needs to be qualified, as Asia-Pacific will be the largest region by volume, accounting for some 302 million shipments in 2013, but its growth will be almost half of Africa's, only clocking a 20 percent rise.

But in terms of overall share of shipments it is the traditional 'developed' markets like Europe and North America that will slide the furthest. Europe accounts for nearly 20 percent of shipments in 2012 but accounts for only 14 percent by 2016, whilst North America falls by a third from 21 to 14 percent. In Eastern Europe there is a marginal rise - from 5 to 7 percent, whilst the Middle East and Latin America are forecast to hold their current shares of around 4 and 8 percent respectively.

Portio Research Smartphone shipments by Region 2016 pie chartPerhaps, given where most of the devices are made, it is Asia-Pacific that has the lion's share, growing from a strong 38 percent of all shipments in 2012 to an even better 42 percent share in 2016.

Lets just hope they crack the battery capacity issue shortly then, as that sounds like an awful lot of recharging going on.

Download the Portio Mobile Factbook 2013 now, and for more on the African market, check out a free 5-week trial to 'Africa & Middle East Telecom-Week'.

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