DUBLIN, September 26 , 2011- Jinny Software, a leading global supplier of messaging, call completion and mobile advertising solutions to wireless carriers, has won a highly competitive pitch to supply Zain Sudan with an innovative mobile advertising platform. The Jinny Mobile Advertising Platform (JMAP) is a powerful system on which operators can implement mobile marketing and advertising campaigns. It includes a wide array of advertising channels, simple campaign design and deployment, profiled opt-in and opt-out for subscribers and integrated reporting.
Zain Sudan (formerly Mobitel) is the pioneer of GSM services in Sudan, being the first to offer mobile operations back in February 1997. Today it serves the largest base of mobile customers in the country with more than 10 million active customers.
“We chose Jinny for our mobile advertising solution because of their experience, both globally and regionally with our sister company Zain Jordan. We are also very excited about the huge potential for mobile advertising in our market,” says Magdi Taha, IT Director of Zain Sudan. “A further compelling reason was the fact that our core VAS platform is from Jinny, which means seamless integration and a rapid turnaround time for market launch.”
Mobile marketing and advertising has been experiencing extensive growth in recent years and offers lucrative revenue potential for mobile operators. According to Analysts Gartner, worldwide mobile advertising revenue is forecast to rapidly grow from USD$3.3 billion in 2011 to $20.6 billion by 2015. According to independent mobile ad network InMobi’s Mobile Insights Report, mobile advertising in the Africa region has already grown by 21% this year.
“With this launch Zain Sudan are reaffirming their credentials as market innovators, supporting and empowering local businesses to promote and grow their business,” says Richard Choi, Jinny Chief Commercial Officer. “Mobile advertising is taking off in Africa, and we aim to support Zain Sudan in driving that trend.”