Tuesday, 5 July 2011

New entrants to take share (Cameroon)

A new study from Pyramid expects the new entrants in Cameroon to capture a mobile share of 12.78 percent by 2015, impacting MTN and Orange and reducing their shares to 50.7 percent and 36.5 percent respectively.

In June 2011 the government announced that they will be offering two mobile licenses at auction by the end of the year. "The details of the process are yet to be declared and may depend on the 2011 Cameroonian presidential election taking place without significant disruptions to government operations, " says Ronda Zelezny-Green, Associate Research Analyst at Pyramid. Both MTN and Orange will be affected by these new entries and are looking to expand into rural areas to maintain their market share.

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