Friday, 24 June 2011

New direction for Orange (Botswana)

Orange Botswana has launched its new tagline focusing directly on change, ‘Today changes with Orange’.

Elisabeth Medou-Badang Chief Executive Officer of Orange has said: “over and above Orange’s commitment to its customers, this tagline also expresses the change, which Orange is making for its staff, and more generally the change as the whole company evolves”.

A new television commercial is being aired on BTV in the evenings.

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